Gone the days when people go to Yellow Pages to find local businesses. Today people want efficient and quick ways to get information. Considering the accessibility, ease of use and relevance of content most of the customers looking for reviews or business use the internet or search engines like Google, Bing to search for businesses and products. To address this, the search engines started categorizing and classifying content as per specific locations and results got more localized. The popular choice of users to select which business or product to engage with is now presented in a much more localized manner considering the technology innovations of Google places and other similar products. One way of getting consumers to choose businesses and compare them is via Local Business Directories.
So what are local business directories? Local directories helps to locate local businesses in the users area in quick time. It’s an aggregation of relevant businesses. For example: I need to find a place to eat out in a city. If I have a listing of all restaurants in the city with relevant reviews and rating, I would be influenced to choose the one with good reviews and ratings. Local directories collate such content and provide it for easy comparison to the potential customers. How does local directory work? One can submit the business information to local directories like Google places, citygrid etc. which again gets submitted to other major local online directories as well as popular mobile and GPS devices.
Benefit?. It’s also a new way to advertise business information. It’s like free advertisements, the more your businesses get listed and replicated across different access medium like mobility, search engines etc., the more places your customers can find you, which in turn will make it much more easier for customers to find you!. How to make money by providing value added services? Say, you are a web content developer. There are many popular content management systems available (like WordPress, Joomla, Drupal etc.). One of the most popular one around is WordPress. If you can have a Local Directory created on your website, it will help improve traffic to your website. People looking for relevant content will come to your site to look at ratings and comments. You can put your product listing or provide advertisements to good businesses to list on your local directory.